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Apoliums

WorkRetailRohit Shivling Art

A direct-to-devotee store for Narmadeshwar Shivlings

Apoliums built the online store for Rohit Shivling Art, which sells natural Narmadeshwar Shivlings handpicked from the Narmada river in Madhya Pradesh, with free shipping across India, cash on delivery, authenticity certification and ordering over WhatsApp.

Client
Rohit Shivling Art
Sector
Retail
Services
E-commerce development, Web development
Rohit Shivling Art, Retail platform built by Apoliums

What was the problem?

Every stone is unique, so a conventional product catalogue with stock counts does not fit. Buyers are devotees who want to know the stone is genuine and self-energised, and many of them prefer to order on WhatsApp rather than through a cart.

  • Each Shivling is a single item with its own size, weight and photographs, not a SKU with a quantity.
  • Authenticity is the buying question, so certification has to be part of the listing, not a footnote.
  • Cash on delivery and pan-India shipping are expected for this category.
  • WhatsApp is the sales channel for many buyers and has to sit beside the cart, not replace it.

How Apoliums approached it.

Treat every stone as a one-off listing, put certification and origin at the top of the page, and offer the cart and WhatsApp side by side.

  1. One-off listings

    Each Shivling is listed once with its own photographs, dimensions and weight, and disappears when sold.

  2. Origin and certification first

    The Narmada riverbank origin, the self-energised nature of the stone and the certificate of authenticity are on every page above the price.

  3. Two ways to buy

    A standard cart with cash on delivery and free shipping across India, and a WhatsApp button on every product for buyers who want to talk first.

What was delivered.

  • Product store with one-off listings for individual stones
  • Cash on delivery and free pan-India shipping
  • Authenticity certification on every listing
  • WhatsApp ordering alongside the cart
  • Blog on the tradition and care of Narmadeshwar Shivlings

What changed after launch.

A family business on the Narmada riverbank sells across India from one site.

  • Live at rohitshivlingart.com with delivery across India.

  • Every stone is listed individually with certification, so a buyer knows exactly what arrives.

  • Buyers who prefer WhatsApp order from the same listing as buyers who use the cart.

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