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Apoliums

WorkSaaSPrefero

An AI marketing manager that gets local businesses found on Google and in AI search

Apoliums built Prefero, a subscription platform where four AI agents handle local search visibility, enquiries, bookings and repeat visits for service businesses. It runs for salons, clinics, gyms, home services and professional firms across 16 countries.

Client
Prefero
Sector
SaaS
Services
SaaS development, AI development, AI automation
Prefero, SaaS platform built by Apoliums

What was the problem?

A local business owner has no marketing department. Reviews go unanswered, directory listings drift out of date, enquiries arrive at night and nobody follows up with last quarter's customers. The product had to do that work on its own and show the owner what it did, without asking them to learn a marketing tool.

  • Visibility now depends on AI answers as much as on the map pack, and the two need different signals kept consistent.
  • Enquiries come in on the web, by phone and on chat at any hour, and a slow reply is a lost booking.
  • Every automated action has to be visible and reversible, because the owner's name is on the reply.
  • One product has to fit a nail salon, a dental clinic and a plumber without a custom setup for each.

How Apoliums approached it.

Split the work into agents with one job each, give them the business profile as shared memory, and make a live board the owner reads instead of a dashboard they configure.

  1. Four agents, one profile

    Lila keeps listings and local SEO in order, Cora answers and books enquiries, Echo brings past clients back, and a fourth agent reports. All four read the same business profile, so a change to opening hours reaches every channel.

  2. A visibility check before a sale

    The free scan reads how a business shows up on Google and in AI answers and returns the gaps in a few seconds. It is the first thing a visitor does on the site and the reason most of them sign up.

  3. Every action on the board

    Replies, listing fixes and rebooking messages land on a live board as they happen. The owner sees what was done in their name and can undo it.

  4. Vertical presets, not custom builds

    Beauty, medical, fitness, home services, automotive and professional services ship as presets on the same engine, with their own tone, review prompts and booking rules.

What was delivered.

  • Marketing site with a free AI visibility check
  • Agent platform for local SEO, enquiry handling, retention and reporting
  • Live activity board with undo on every automated action
  • Vertical presets for seven local-service sectors
  • Subscription billing with a 90-day money-back guarantee

What changed after launch.

Local marketing became something the business owns rather than something they buy by the hour.

  • Live at prefero.ai, serving local service businesses in 16 countries.

  • Listings, replies and rebooking run unattended, with every action visible on the owner's board.

  • The visibility check turns a cold visit into a diagnosed problem in under a minute.

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A working desk in the Apoliums studio, mid-build

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Indore, Madhya Pradesh
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