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Apoliums

WorkSaaSDINGG

Salon and spa management software that runs the whole front desk

Apoliums built DINGG, an all-in-one salon and spa platform for India: online booking, a drag-and-drop calendar, GST-ready billing with UPI, memberships, CRM and marketing, with the DINGG Business app on Google Play for owners and staff.

Client
DINGG
Sector
SaaS
Services
SaaS development, Mobile app development, Backend engineering
DINGG, SaaS platform built by Apoliums

What was the problem?

Salons run on a paper diary, a card machine and a WhatsApp group. Bookings clash, GST invoices are typed by hand, memberships are tracked in someone's head and a chain with five branches has five versions of the truth. The software had to replace all of it without a training course.

  • Appointments involve a stylist, a room and a duration, and any one of them can be double-booked.
  • Indian billing means GST, UPI, cash, cards and wallets on the same invoice, with packages and vouchers applied correctly.
  • Owners want one view across locations while staff should only see their own chair.
  • Customers book from Instagram, the website and the phone, and all of it has to land in one calendar.

How Apoliums approached it.

Put the calendar at the centre, treat billing and CRM as things that hang off an appointment, and ship the same system as a web app and an Android app so the front desk and the owner see the same screen.

  1. One calendar, every channel

    Web, app, Instagram and walk-in bookings write to the same calendar, with staff, room and duration checked at the moment of booking rather than at the desk.

  2. Billing that knows Indian salons

    GST-ready invoices, UPI alongside cards and cash, memberships, packages and gift vouchers redeemed against the same bill. The receipt goes out on WhatsApp.

  3. Roles per location

    Owners get a cross-location view and reports; managers see their branch; stylists see their own bookings. One customer database sits underneath all of it.

  4. Marketing from the data already there

    Segments, reminders, birthday offers and win-back campaigns come from service history rather than a separate marketing tool.

What was delivered.

  • Online booking widget and 24/7 self-service scheduling
  • Drag-and-drop calendar with staff and room management
  • POS with GST billing, UPI, memberships, packages and vouchers
  • Customer CRM with service history and automated reminders
  • Multi-location management with role-based access
  • DINGG Business Android app on Google Play

What changed after launch.

The diary, the card machine and the spreadsheet became one system the whole salon uses.

  • Live at dingg.app for salons, spas, clinics and multi-location chains across India.

  • The DINGG Business app on Google Play holds a 4.6 rating from salon owners.

  • Booking, billing and customer records share one database, so a chain reports across branches without exporting anything.

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Studio
Indore, Madhya Pradesh
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