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Apoliums

WorkIT servicesaerloop

A service catalogue for an internet, cloud and IT solutions provider

Apoliums built the website for aerloop, the IT services arm of aerpace Communications, covering internet leased lines, Microsoft 365, Google Workspace, managed AWS and Azure, backup and security products from partners such as Acronis and Avast.

Client
aerloop
Sector
IT services
Services
Web development, UI/UX design
aerloop, IT services platform built by Apoliums

What was the problem?

An IT reseller sells dozens of products from a dozen vendors. Visitors arrive looking for one thing, a leased line or a Microsoft 365 licence, and leave if they have to read the whole catalogue to find it.

  • Cloud, connectivity, security and productivity products from Microsoft, AWS, Google, Citrix, VMware, Veeam and Acronis needed a structure a buyer can navigate.
  • Enterprise buyers want a phone number and an account manager, not a chatbot.
  • The catalogue changes as partnerships change and has to be maintained by the sales team.

How Apoliums approached it.

Group products by the problem they solve, keep the partner logos as proof rather than navigation, and make the phone line the primary call to action.

  1. Categories by need

    Connectivity, cloud, security and collaboration are the four doors. Vendor products sit inside them, so a buyer looking for backup finds Acronis and Veeam together.

  2. Support as the selling point

    Round-the-clock phone support and dedicated technical account managers are stated on the front page, because that is why a company buys through a reseller.

  3. A catalogue the team edits

    Product pages and partner listings are content, not code, so a new partnership goes live the day it is signed.

What was delivered.

  • Corporate site with side navigation and full-screen hero
  • Product catalogue across connectivity, cloud, security and collaboration
  • Partner ecosystem section
  • Contact and support paths with phone as the primary route

What changed after launch.

A reseller's catalogue became a site a buyer can get through in one visit.

  • Live at aerloop.in with the full connectivity, cloud and security range.

  • Products are grouped by what the buyer needs, with vendor brands as proof rather than as the menu.

  • The sales team maintains the catalogue without a developer.

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