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Apoliums

WorkHospitalityALDEE'S

Menu, gallery and online ordering for a restaurant in Ajman

Apoliums built the website for ALDEE'S, a restaurant and café in Ajman, United Arab Emirates, with the menu, a gallery of the space, opening hours and an order-now path for signature burgers, handmade pasta and specialty drinks.

Client
ALDEE'S
Sector
Hospitality
Services
Web development, UI/UX design
ALDEE'S, Hospitality platform built by Apoliums

What was the problem?

A restaurant's site has one job: get someone to order or turn up. The menu had to be readable on a phone in a car park, the atmosphere had to come across in the first screen, and the phone number and hours had to be impossible to miss.

  • The venue's character, retro signs and brick, is the brand and had to survive on a small screen.
  • The menu changes and is edited by the restaurant, not by a developer.
  • Order now, call and directions are the only three actions that matter.

How Apoliums approached it.

Lead with the room, keep the menu as content the restaurant edits, and put the three actions in the header on every page.

  1. The room first

    A full-bleed photograph of the interior and the line fresh picks, flavour hits set the tone before any menu item.

  2. A menu the kitchen edits

    Categories and dishes are content, so a new special goes on the site the day it goes on the board.

  3. Three actions, always visible

    Order now, the phone number and directions sit in the header and follow the visitor down the page.

What was delivered.

  • Restaurant website with menu, gallery and contact pages
  • Order-now and call actions in a persistent header
  • Opening hours and location for search
  • Mobile-first layout for visitors ordering from a phone

What changed after launch.

The site does what the signboard does, for people who have not walked past yet.

  • Live at aldeesuae.com for the Ajman restaurant.

  • Menu, hours and ordering are reachable from the first screen on a phone.

  • The restaurant updates its own menu without a developer.

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